Florida Gulf Coast University
Identity / Re-brand

FGCU Athletics Logo

University Seal

"Retro" University Emblem

Athletics Uniform Mock-up: Football
/ (1 of 1)

Athletics Uniform Mock-up: Basketball / Rugby
/ (1 of 1)

Meet the new FGCU Eagles.

As a self-initiated project, I decided to re-brand my rapidly-growing university. With talks of the college acquiring a football program in the near future, a complete re-brand offers a strong foundation from which a fledgling team can grow and acquire fans. It was my desire to create a timeless visual identity, which balances modern and streamlined aesthetics with subtle nods towards the school's past logo treatments.

Key issues addressed in this fictional re-brand are:
- Creating a sense of movement and action within the new Athletics logo to counter the current bland and stagnant mark.
- Eliminating inconsistencies in quality between various logotypes crafted by separate artists at different times.
- Providing several logos which can be used interchangeably in a variety of media.
- Maintaining the iconic blue and green color scheme.

Note: These designs are my own vision, and are in no way associated with Florida Gulf Coast University.
All mock-up templates are courtesy of Rezland/Fraser Davidson.